Soul Movie Office

2016 Rome, Italy
LOCATION: Rome
AREA: 250 sq. m.
TYPE: Realized project

Nel progetto ideato per i nuovi uffici di produzione e post produzione audiovisiva della società Soul Movie Entertainment, il concept creativo progettato per la sede principale e fondato su una forte impronta urbana si rafforza e prende vita al piano sottostante mediante nuovi linguaggi metropolitani. Il progetto segue un criterio di continuità non solo nello stile, nella comunicazione grafica, nei richiami underground, ma anche nella stessa architettura che irrompe negli altri piani dell’edificio. Concettualmente è come se il meteorite atterrato al piano terra avesse invaso il piano sottostante, disegnando tridimensionalmente nuovi scenari! Entrando si è accolti dallo scafo dell’astronave che fluttua sospeso e sovrasta i visitatori. Lo scenario è sub-urbano, caratterizzato da tagli di erba a filo pavimento e luci fluttuanti sospese a diverse inclinazioni, come se fossero state mosse in maniera confusa dall’impatto concettuale del meteorite.

In the project designed for the new offices of production services and post audiovisual production of the Soul Movie Entertainment company, the creative concept drawn for the main headquarters and based on a strong urban footprint it is strengthened and brought to life on the floor below through new metropolitan languages. The project follows a policy of continuity not only in the style, in the graphic communication, in the underground recalls, but also in the same architecture that breaks into the other floors of the building. Conceptually it’s as if the meteorite landed on the ground floor has flooded the floor below, drawing three-dimensionally new scenarios! Upon entering the client is welcomed from the spaceship’s hull that floats suspended above visitors. The scenario is suburban, characterized by grass cuts at floor level and floating lights suspended at different inclinations, as if they had been moved in a confused way by the conceptual impact of the meteorite.

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