Soul Movie Office

2014 Rome, Italy
LOCATION: Rome
AREA: 350 sq. m.
TYPE: Realized project

La Soul Movie Entertainment è una società che offre servizi di produzione e post produzione audiovisiva con un brand dalla forte impronta urbana: una rivisitazione del noto simbolo della metropolitana londinese. Questo forte tratto distintivo dà l’incipit alla creazione di uno spazio che reinterpreta in modo innovativo il concetto metropolitano di underground attraverso l’esplorazione caotica dei flussi delle linee metro convogliate nei fulcri di snodo delle stazioni. La sensazione di entrare in un luogo metropolitano in cui si sta per intraprendere un viaggio si ha fin dall’ingresso: la porta scorrevole con il logo della società si apre come quello di un vagone metro, introducendo il passeggero in un’atmosfera emozionale. Visivamente l’occhio è subito catturato da un oggetto non identificato: un’enorme solido rosso sfaccettato che racchiude al suo interno la punta di diamante degli uffici, il DaVinci Resolve,il più potente e innovativo sistema di color correction. Da questo meteorite concettuale, in collisione con l’ambiente suburbano, si dipanano molteplici tagli luminosi che simboleggiano le linee metropolitane.

The Soul Movie Entertainment is a company that provides production services and post audiovisual production with a brand by a strong urban footprint: a review of the well-known symbol of the London Underground. This strong trait gives the opening words to the creation of a space that interprets the innovative urban concept of underground by exploring chaotic flow lines conveyed in metro stations. The feeling of entering into a metropolitan area in which everybody is going for embarking on a travel, is strong from the entrance: the sliding door with the logo of the company opens like in a subway, introducing the passenger in an emotional atmosphere. Visually, the eye is immediately caught by an unidentified object: a huge red faceted solid that contains within it the spearhead of the offices, the DaVinci Resolve, the most powerful and innovative system of color correction. From this conceptual meteorite, in collision with the sub-urban environment, start multiple cuts of light that symbolize the underground lines.

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